Eliza & Ethan

brand identity

A bridal wear company designed and manufactured in Los Angeles. Eliza & Ethan was founded in 2007 with the mission to create sophisticated wedding gowns with a versatile design. Each dress is one-size-fits-all, can be worn in twenty different styles, and comes in twenty colours to choose from.

We created an elegant identity that is inspired by the brand’s appreciation for comfort and inclusivity. The logo conveys a refined aesthetic with its sharp thin serifs and wide letter-spacing type-setting. The neutral and romantic colour palette is used in the business card and clothing tag, bringing forward a sense of comfort in modern luxury.