Originating from Edmonton, Little Potato Company (LPC) is a potato producer providing nutritious Little Potatoes to households in Canada and United States.
For their web design, LPC engaged us to promote the nutritional benefits of their products, and the convenience and ease of cooking with Little Potatoes. Inspired by that, we placed an emphasis on creating a comprehensive recipes section for the website. This also serves as an extension of brand experience from the moment a user buys a package of Little Potatoes, to browsing recipes that would include cooking with their purchased potatoes. Keeping in mind user’s interaction on the recipes section, we designed with a mobile-first approach so users can cook and navigate the recipes with ease.